Are you already
in business but don’t have a website?
This is crucial. It’s now a fact than
when many potential customers see your ad,
they’ll look for you on the web and if they
can’t find you, you stand to lose business,
plain and simple. If computers and the Internet
scare you still (you’re not alone), then don’t
worry as we can help you in your journey.
Your potential customers are fed a daily diet of
‘watchdog’ type TV programs and the result is
that they generally think most companies are out
to rip them off. A web-site goes a long way to
establishing your credibility and
professionalism IF it’s done right which we are
As well as that, you’re missing out on a huge
new market that’s getting bigger all the time.
And don’t think for a minute that your business
won’t benefit - it doesn’t matter what your
business does; whoever your customers are I bet
many of them are online!
You’ve found us just at the right time. If you
already have a business but no web-site then
contact us today and we will show you how to
drastically increase your revenue starting with
Contact us today,
What’s all the
Money makes the world go around whether you like
it or not. How well
businesses are doing depends on how profitable
they are of course. How profitable a business is
obviously depends on how many customers they
reach and how much they can keep their overheads
low. The Internet enabled any size of business
to suddenly reach the entire globe and to
dispense with the need for expensive main street
locations in many cases. The whole prospect was
to change the way businesses would trade
People got carried away from the flawed
belief that everyone would only do business on
the Internet; something you know with hindsight
to be completely foolish.
The rest is history. Now, a business doesn’t
exist unless they have a presence on the web. To
add to that, one-man band entrepreneurs have
realized the huge potential of a level-playing
field and the cost savings of no offices
resulting in a deluge of new web-sites appearing
every day. Anyone can publish a web-site and
everyone has access to the net. The question is
how will you profit from all this? Once you’ve
decided on your product or service, the answer
1) Building a website that gets results and
draws your customers to your site!
2) Keeping those customers coming back forever.
3) Anticipating what they’ll want next.
Indeed, these three key areas should go some way
to helping you find your idea of what to sell on
that site. But those three areas are nothing
new; they should be the fundamental guiding
principles for every business out there. What
we’re here for is to put those areas into the
context of the Internet.
You need to re-wire yourself first and foremost
if you are new to the web. You need to be wired
for the web and understand the differences to
prosper from it.
The first step in ‘re-wiring’ your head for the
concept is language - the jargon - which is why
we’ll shortly go over some definitions and
simplify the basic idea. Now let’s look at six
reasons why the Internet has exploded to set the
scene and give you an understanding of your
This is a very important of your study as it is
vital to know the environment you’ll be trading
in and the conditions that have precipitated
your potential success.
1) Shorter product life-cycles.
The fast pace of new technology has meant
manufacturers have needed to replace products
faster than ever. This is why when you buy the
latest gadget, a better and cheaper one comes
out the following week! Keep your site
updated, we can help you do this!
2) Faster Living.
It’s a fact that workers of this generation have
less free time than any other in history.
Whether you think this is good or not, time has
become the most valued commodity. The reason is
the communications revolution caused by the
Internet. Just think how long things took before
faxes, emails and computers! The speeding up in
communication has allowed employers to give more
productive work to their employees resulting in
less spare time for them- but increased
As you will see shortly, this trait of modern
times is an important factor when it comes to
making people buy from your web-site.
3) Too much information.
It’s estimated by historians that humans created
as much data in the last 30 years as they did in
the previous 3,000! People are, and always have
been, hungry for knowledge. It’s just that with
the Internet combined with TV etc. are suffering
an information overload. Like a child in a
candy-store, they’ve gorged themselves… to the
point of being unable to discern truth from
As a result, the appetite has become more
quality than quantity orientated. The emphasis
has shifted from devouring as much data as
possible to filtering out the bits they want.
This should be something you bear in mind with
all your advertising, not just your web-site!
When we build your website quality is our first
and foremost mission.
4) Shortened attention spans.
Resulting from number 3! It is becoming
increasingly difficult to get a customer’s
attention. Just do a quick exercise will you?
Take your typical week and just think how many
messages you’re exposed to; the newspapers, the
TV, billboards, radio, web-sites…..
In the 1970s we saw an average of 1,000 images a
day it’s estimated. By the 1990s that had risen
to 3,000. In the next decade, it’s expected to
rise to 10,000! So what? So your message to your
customer- your web-site experience and your
central message - must be meaningful and stand
out to them in the quagmire of images out there.
When Encore builds a website we keep this in
mind the whole way through your project!
Contact us today,
5) Free Trade.
Pre-Internet, it was simple to corner the market
simply by being the only person in the area to
offer a certain product. If you were closed for
the day, well that was tough. The Internet means
that everyone competes with everyone; open 24-7
and selling just about all you can sell. This is
good news for you and bad news for the large
corporations! Over 300 million people are online
just waiting to buy!
6) More switched-on consumers
People have never been so price-aware and
suspicious of companies; they know all the
tricks and aren’t afraid to refund and even take
legal action. The Internet has one of its most
useful applications to people in the form of
comparing quotes. Indeed, several web-sites are
purposely built for people to compare quotes
between utility suppliers.
As you can see, commerce is incredibly
different now from just ten years ago. For the
few who can capitalize on this fact, the rewards
are immense. These six changes are nothing
compared to the changes that will be evolving
over the next decade; by getting ‘re-wired’ now,
you’ll be at the forefront of the charge.
Point being is if you have a
business without a website you will one day have
no business at all. If you are a person looking
to make money or just get your word out online,
the internet is the way to go and here at Encore
Site Design we will do that just for you every
step of the way. Contact us today,
Search Engine Positioning Mistakes
There are common mistakes that people
seem to keep repeating when it comes to search
engine optimization. Below is a list of mistakes
that if avoided can save you stress and
Choosing The Wrong Keywords
Choosing the right keywords to optimize your
site is the first thing you should do in your
search engine optimization campaign. All your
time and energy in trying to get your site a
high ranking will be wasted if you choose the
wrong keywords. If you, end up choosing
keywords that won't bring in targeted traffic,
or choose keywords no one will search for, being
in the top ten rankings won’t have much meaning.
Meta Keyword Tags
Many sites list hundreds of keywords in the Meta
Keywords tag, in the hope that they will be able
to get a high ranking for those keywords. But
that’s not how it works. The fact is, the Meta
Keywords tag has more or less lost its
importance with regard to search engine
positioning. The fact is, just by listing
keywords in the Meta Keywords tag will never get
you a high ranking. To get a high ranking for
keywords, you have to put your keywords into the
actual body content of your site.
People also make the mistake of repeating their
target keywords in the body of their pages and
in their Meta Keywords tags over and over. The
search engines watch for this, because so many
people have used this tactic. They may even
penalize a site that repeats keywords in this
manner. You, of course, can repeat your keywords
a number of times but, they should make
grammatical sense in your pages. Repeating
keywords endlessly no longer works. A keyword
should probably not be used more than a few
times in your Meta Keywords tag.
Optimize One Keyword For All Search Engines
Many people presume that since the programming
of each search engine is different, different
pages for each search engines should be created.
This theory is actually counter-productive. The
problem is that this practice will end up
creating hundreds of pages, which can quickly
become unmanageable. The amount of time you
would have to spend updating that many pages
would be a nightmare. Furthermore, although the
pages would be meant for different engines, they
would actually end up being pretty similar to
each other. The search engines are capable of
detecting if a site has created these types of
similar pages. They may penalize or even ban you
from their index. Instead of creating different
pages for different search engines, create one
page which is optimized for one keyword for all
the search engines.
Using Hidden Text
Hidden text is textual content which your
visitors cannot see, but which is still readable
by the search engines. The idea is to load a Web
page with keywords and keyword phrases that
would be unsightly to visitors but that would
improve the page's rankings in the search engine
results, and to do so without letting your
visitors see the text. Hidden text is identified
as search spam by each of the major search
Text with the same color as the background color
of your page is hidden text. For example, if the
background color of your page is white and you
have added some white text to that page, that is
considered to be hidden text. Some webmasters
try to make their pages as keyword rich as
possible, in order to get high rankings in the
search engines. There is a limit to the number
of keywords you can repeat in a page without making it sound strange. To make certain
that visitors don't perceive the text to be odd,
webmasters add text (containing the keywords)
with the same color as the background color.
This ensures that while the search engines can
see the keywords, visitors cannot. Search
engines have caught on to this technique, and
ignore or penalize the pages that contain hidden
text. They may also penalize the entire site if
even one of the pages in that site contains
Search engines have been vigilant about fighting
efforts to manipulate their results since 1997,
and the method described above is forbidden by
each of the major search engines. Google has led
the way in the fight against spam since this began. Using any of these techniques can
result in your site being permanently banned
from the major search engines. If your webmaster
or search engine optimization consultant is
employing any of these techniques, they are
playing a game of cat and mouse with the search
engines and your website is the mouse.
Text is all search engines understand. Graphics
are not a part of their understanding
capabilities. Therefore, if your site contains
lots of graphics but little text, it is unlikely
to get a high ranking in the search engines. To
improve your rankings, you need to replace the
graphics with keyword rich text for the search
engine spiders to feed on.
Using Page Cloaking
Page cloaking is a technique used to deliver
different web pages under different
circumstances. People generally use page
cloaking for two reasons: 1) to hide
the source code of their search engine optimized
pages from their competitors and 2) to
prevent visitors from having to see a page that
looks good to the search engines but does not
necessarily look good to visitors. The problem
with this is that when a site uses cloaking, it
prevents the search engines from being able to
spider the same page that their users are going
to see. And if the search engines can't do this,
they can no longer be confident of providing
relevant results to their users. Therefore, if a
search engine discovers that a site has used
cloaking, it is likely to ban the site from
their index indefinitely.
In order to save time, many people use an
automatic submission software or service to
submit their sites to the major search engines.
It is true that submitting your site manually to
the search engines takes a lot of time and that
an automatic submission tool can help you save time. However, the search engines don't
like automatic submission tools and may ignore
your pages if you use them.
Submitting too many pages per day to the search
engines is a mistake. Search engines ignoring
many of the pages that have been submitted from
a site can be the result. Ideally, you should
submit no more than 1 page per day to the search
engines. While many search engines accept more
than 1 page per day from a particular domain,
there are some that only accept 1 page per day.
Therefore, by limiting yourself to a maximum of
one page per day, you’ll ensure you stay within
the limits of all the search engines.
Let Encore Site Design Optimize your website
and submit it to over 200 search engines and
directories the right way!
Contact us today,